Vitalize is a holding company that identifies and grows businesses to enable people everywhere to lead better lives. We provide expertise to incubate new products and brands that address market opportunities. The Vitalize team supports our established and emerging businesses with shared services such as human resources, finance, and more.

We are your personal trainer, your nutritionist, your supplement expert, your lifting partner, your support group. We provide everything you need to burn fat, build muscle, and become your best self. Your transformation is our passion. We change lives.

We help people improve their health, fitness, and performance by creating innovative, science-backed, efficacious supplements people can trust. We set the industry standard for transparency with fully disclosed ingredient lists and clinically researched dosages.

We create shareable, educational content that inspires a genuine connection between fitness-oriented brands and their customers.

Nourish + Bloom is a collection of premium wellness supplements and a comprehensive lifestyle app created by a team of better-living experts, including nutritionists, personal trainers, instructors, and yogis.

Enabling people everywhere to live better lives

Jas Krdzalic

President

Jas Krdzalic is the President of Vitalize, LLC and leader of its three subsidiary companies: Bodybuilding.com, Verity Brands, and WeMotivate. During the last 20 years of his professional career, Jas has established his expertise in strategic planning, corporate development, and operational execution.

Chris Olsen

Chief Financial Officer

Chris Olsen has served as CFO of Vitalize, LLC (formerly Bodybuilding.com) since January of 2013. He is responsible for leading operations, finance and planning, accounting, human resources, project management, eCommerce risk, and customer service.

Bill Carter

Chief Legal Officer

Bill Carter serves as Chief Legal Officer for Vitalize, LLC and serves on Bodybuilding.com’s 401k committee and the Lift Life Foundation board of directors. Bill has been with Bodybuilding.com since July 2011 and is responsible for legal, compliance, and product development.